What change are you leading?
Are you growing a new business unit in response to shifting demand?
Are you building a diverse and inclusive organization?
Are you cutting costs to prevent layoffs?
Before launching a significant change, start by aligning your team around a shared purpose. The purpose should clearly articulate why you are making this change or why the team exists. Getting clear on your purpose helps team members understand the context of the work ahead.
Here’s an example: Prior to the covid-19 pandemic, the Purpose of the IT department at a fashion retailer – “Clothing World”, was to help simplify internal business processes and increase efficiencies. The department included over 400 team members working on an array of projects in support of the stores and the distribution operation. As soon as the pandemic hit, over 80% of Clothing World’s customers went to on-line shopping. But Clothing World did not have an existing IT infrastructure to support the high volume of new online shoppers and had to adapt if they were going to survive. They had to quickly develop the infrastructure for Clothing World’s customers to have top-notch shopping experience, all online.